Transition Vault

Aug 22

Creativity requires boundaries of space and boundaries of time. -John Cleese

Mar 20

Moving on to You are not a Gadget. This was a book the team at Zeus Jones recommended.

From Amazon: For the most part, Web 2.0—Internet technologies that encourage interactivity, customization, and participation—is hailed as an emerging Golden Age of information sharing and collaborative achievement, the strength of democratized wisdom. Jaron Lanier isn’t buying it. In You Are Not a Gadget, the longtime tech guru/visionary/dreadlocked genius (and progenitor of virtual reality) argues the opposite: that unfettered—and anonymous—ability to comment results in cynical mob behavior, the shouting-down of reasoned argument, and the devaluation of individual accomplishment. Lanier traces the roots of today’s Web 2.0 philosophies and architectures (e.g. he posits that Web anonymity is the result of ’60s paranoia), persuasively documents their shortcomings, and provides alternate paths to “locked-in” paradigms. Though its strongly-stated opinions run against the bias of popular assumptions, You Are Not a Gadget is a manifesto, not a screed; Lanier seeks a useful, respectful dialogue about how we can shape technology to fit culture’s needs, rather than the way technology currently shapes us.

Trust Agents - Thoughts

Overall Trust Agents was a good read with lots of lessons and affirmations. If you read through it you’ll find some parts feel a little icky. The authors even acknowledge that the recommendations need to be used ethically. It reminded me of How to Win Friends and Influence People but for the digital age.

Feb 28

Being more on purpose about learning

My friend Dylan suggested I write down the things I agree with and disagree with after finishing each of the books I’m reading. He said “the truths you learned”, but I’m not sure I’m willing to give the authors that much credit. ;^)

It’s a great suggestion and I’m going to do it starting Monday. Thanks Dylan!

Feb 26

Two Thousand and Ten Digital Marketing Outlook

Some interesting statistics. Plan on reading this over the weekend.

Feb 25

In my efforts to understand more about interacting with people on the web I’m now reading Trust Agents.

Feb 23

“Be flexible. Be nimble. Try different things. Be “married” to your clients and your audience but do not get yourself “married” to your product - be open to what it could be and what potential you have created.” Chris Brogan

Feb 21

Red Bull Marketing Insights

In Digital is Campaign vs. Platform Mute

Article on the concept of Murketing

This article discusses Red Bull and their marketing mystique.

How Sociable

Tracks mentions of a company or individual name across the web.

Feb 17

Love this graph from this Digital Sherpa article.

Digital Branded Content Syndication

Found CMO.com through digital strategy stream on Twitter. Interesting article on content distribution. Not sure anything new here but interesting angle.

Chart Beat real time analytics with social integration

Your web presence goes beyond your website and now so does your analytics. Chartbeat helps you understand what’s happening across the web so that when something happens outside your site that affects you, you know about it first.

Feb 16

“I have no desire to scale up or get bigger. My desire is to produce the best food in the world. And if in doing so, more people come to our corner and want stuff, then heaven help me figure out how to meet the need without compromising the integrity. As soon as you grasp for that growth, you’re gonna view your customer differently, you’re gonna view your product differently, you’re gonna view your business differently. Everything that is the most important – you’re going to view that differently.”

Joel Salatin, Owner, Polyface Farms

Thanks Andrew Powell for sending me this!