August 2010
1 post
March 2010
2 posts
Trust Agents - Thoughts
Overall Trust Agents was a good read with lots of lessons and affirmations. If you read through it you’ll find some parts feel a little icky. The authors even acknowledge that the recommendations need to be used ethically. It reminded me of How to Win Friends and Influence People but for the digital age.
February 2010
43 posts
Being more on purpose about learning
My friend Dylan suggested I write down the things I agree with and disagree with after finishing each of the books I’m reading. He said “the truths you learned”, but I’m not sure I’m willing to give the authors that much credit. ;^)
It’s a great suggestion and I’m going to do it starting Monday. Thanks Dylan!
Two Thousand and Ten Digital Marketing Outlook →
Some interesting statistics. Plan on reading this over the weekend.
“Be flexible. Be nimble. Try different things. Be “married” to...”
– Chris Brogan
Red Bull Marketing Insights →
In Digital is Campaign vs. Platform Mute →
Article on the concept of Murketing →
This article discusses Red Bull and their marketing mystique.
How Sociable →
Tracks mentions of a company or individual name across the web.
Digital Branded Content Syndication →
Found CMO.com through digital strategy stream on Twitter. Interesting article on content distribution. Not sure anything new here but interesting angle.
Chart Beat real time analytics with social... →
Your web presence goes beyond your website and now so does your analytics. Chartbeat helps you understand what’s happening across the web so that when something happens outside your site that affects you, you know about it first.
“I have no desire to scale up or get bigger. My desire is to produce the best...”
– Joel Salatin, Owner, Polyface Farms
Thanks Andrew Powell for sending me this!
Net Imperative - →
Delivering online news and digital intelligence to business since 1999.
Dean Donaldson's Personal Site →
With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers.
Dean Donaldson's Company - Eyeblaster →
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online.
Digital Minds: 60 seconds Eyeblaster’s Dean... →
Really enjoyed Dean Donaldson’s perspective on how to look at where we are now in the evolution of communication and what to pay attention too.
Currently Reading: HERD
Tonight I’m starting HERD: How to Change Mass behavior by Harnessing Our True Nature.
I’ve heard amazing things about this book so I’m hoping to have my mind blown. The quote on the front cover says that this book by Mark Earls is like Malcolm Gladwell on Speed. Hope so!
WatchChris Pirillo’s talk at LeWeb 2009.
“If you believe a community is a tool, then you yourself are a tool.”
– Chris Pirillo
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Optimize and Prophesize Blog →
Jonathan Mendez’s personal blog Optimize & Prophesize is one of Advertising Age’s Top150. Lot’s of great information about a variety of topics.
What You Don't Know About SEO →
The Entrepreneur Magazine article that got me motivated to make this transition in the first place.
Sway: The Irresistible Pull of Irrational Behavior
Thanks to J. Cornelius for suggesting Sway: The Irresistible Pull of Irrational Behavior.
I’ll start posting a comprehensive list update weekly.
David Ogilvy's 5 Point Checklist for a Good Idea
Did it make me gasp when I first saw it?
Do I wish I had thought of it myself?
Is it unique?
Does it fit the strategy to perfection?
Does it have longevity?
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“Life is trying things to see if they work.”
– Ray Bradbury
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Influence: The Psychology of Persuasion
Thanks to The Farhan for recommending Influence: The Psychology of Persuasion. It is on the list sir.
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Adding to my listening list
Thanks to Joey Marchy for recommending the following podcasts.
Marketing Over Coffee
Six Pixels of Separation
Please send any recommendations you have as well.
The Art of Zen Copywriting for Bloggers →
Solid article on what matters and why in blog writing. Nothing really new here but put together well.
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Scout Labs Monitoring Tool
Scout Labs offers a social media monitoring tool that is $200/month. Costs for these services seem to be dropping like traditional analytics tools did.
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“In this new wave of technology, you can’t do it all yourself, you have to...”
– Carlos Slim Helü
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“If technology is a medium for changing behaviour, perhaps we should be looking...”
– Zeus Jones
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Up next on my reading list.
Finishing up Understanding Digital Media tonight and moving on to the following books. Any suggestions on which to pick up first? I’m leaning toward You are Not a Gadget based on Adrian Ho’s recommendation in the Zeus Jones blog.
You are Not a Gadget
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Trust Agents: Using the Web to Build Influence, Improve Reputation,...
OgilvyPR Blogger Outreach Code of Ethics (2007) →
Found out about this while reading Understanding Digital Marketing. Pretty damned smart of OgilvyPR to write this in conjunction with many of the A-list bloggers.
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“It is not the strongest of the species that survives, nor the most intelligent...”
– Charles Darwin
Free Webinar with Garrett, Brogan, Naslund and... →
Free Webinar with some pretty bright social dudes on Monday February 15th. If you don’t make it I’ll let you know how it went.
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Currently Reading: Understanding Digital Marketing
My initial take is this is a great book for marketers completely new to the online space. For those that have been working online for awhile some subjects will feel very 101. Other topics however will suddenly clear up misconceptions and answer questions you may not have felt comfortable to ask.
One of the authors, Calvin Jones, has graciously accepted an interview request. I’ll post that...
The Third Tribe →
(I think this is where the new nGen Works is heading.)
Over the last several years, online marketing has been split into two opposing teams.
Two tribes, if you will.
One tribe is called the Internet Marketers. They use aggressive hype and obnoxious tactics to fool people into believing there really is a “get rich quick” magic bullet.
The other tribe is the Social...
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“One of the things our grandchildren will find quaintest about us is that we...”
– William Gibson
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WatchI saw this presentation by Adrian Ho and immediately felt an affinity with Zeus Jones. They are doing some amazing work. Here are his slides from the presentation.
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Zeus Jones →
Zeus Jones believes that actions speak louder than words. That modern brands are defined by what they do, not what they say.
We built our company around these beliefs. A company where strategy, creativity, design, digital expertise and user-experience flow directly into each other to solve business problems.
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New Marketing Labs →
New Marketing Labs is a new media marketing agency based just outside of Boston, Massachusetts. We work primarily with Fortune 100/500 companies in the B2C and B2B areas of business communications, offering services using social media tools and methods to connect you to your prospects, clients, and customers. Backed by the Cross Technology Group, we draw our expertise from a talented team of...
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Chris Brogan's Site →
Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of theInbound Marketing Summitconferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies....
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Getting up to speed
As nGen Works is going through the transition of becoming a more holistic digital agency, I’m reading and capturing a tremendous amount of information. It seemed like a good plan to store it somewhere. It seemed like a better plan to share what I thought had value. Enjoy and let me know your thoughts.