The Third Tribe
(I think this is where the new nGen Works is heading.)
Over the last several years, online marketing has been split into two opposing teams.
Two tribes, if you will.
One tribe is called the Internet Marketers. They use aggressive hype and obnoxious tactics to fool people into believing there really is a “get rich quick” magic bullet.
The other tribe is the Social Media Cool Kids. They reject hype and aggressive sales tactics in favor of relationships, community, and value … and yet seem to have taken a vow of poverty along the way.
The Internet Marketers make tons of cash, often by taking advantage of fools. Most Cool Kids make little to no money and don’t seem to understand how business works at all, which might lead some to consider them fools as well.
Obviously, that’s oversimplifying things. Here’s the real point.
The black and white division of online marketing into two tribes is not real. There’s a big (and growing) middle tribe, one that avoids spammy IM approaches while having no problem asking for the sale and making money.
This is the Third Tribe.
