Feb
14
Currently Reading: Understanding Digital Marketing
My initial take is this is a great book for marketers completely new to the online space. For those that have been working online for awhile some subjects will feel very 101. Other topics however will suddenly clear up misconceptions and answer questions you may not have felt comfortable to ask.
One of the authors, Calvin Jones, has graciously accepted an interview request. I’ll post that interview on the nGen Works blog in the coming weeks.
