Transition Vault

This is where I keep everything that educates or inspires me as the new nGen Works is forming.

Feb 15

David Ogilvy’s 5 Point Checklist for a Good Idea

  1. Did it make me gasp when I first saw it?
  2. Do I wish I had thought of it myself?
  3. Is it unique?
  4. Does it fit the strategy to perfection?
  5. Does it have longevity?

Posted at 9:16 AM